{"product_id":"the-myths","title":"The Myths","description":"\u003cp\u003e\u003cstrong\u003eTen things the fitness industry sells you that are not true, and what the research actually says.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThere is a lot of money in keeping you confused. Confused people buy fat burners, detox teas, waist trainers and twelve week programs that were never going to work.\u003c\/p\u003e\n\n\u003cp\u003eEvery myth in this guide is something widely believed, widely sold, and contradicted by published research. Each one names the study behind it so you can check it yourself.\u003c\/p\u003e\n\n\u003ch3\u003eA few of the ten\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYou can target fat loss in one area.\u003c\/strong\u003e A 2021 review of 13 studies covering 1,100+ participants found training a specific area had no effect on the fat over it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt takes 21 days to build a habit.\u003c\/strong\u003e That number came from a 1960s plastic surgeon's observation, not a study. A 2024 review of 20 studies found a median of 59 to 66 days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisciplined people resist temptation better.\u003c\/strong\u003e Researchers measured it and found the opposite.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy this exists\u003c\/h3\u003e\n\u003cp\u003eNotice what almost every myth has in common. Each one either sells a shortcut that does not exist, or sets an expectation so wrong that people quit while things were actually working.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e10 MYTHS · REAL RESEARCH · CITED\u003c\/strong\u003e\u003cbr\u003e\nFree instant download. PDF.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eForever Building.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGeneral educational information, not medical advice. Speak to a doctor before significant changes to your diet or training, especially with an existing health condition, if pregnant, or under 18.\u003c\/em\u003e\u003c\/p\u003e","brand":"BuildNotGifted","offers":[{"title":"Default Title","offer_id":53826632810859,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/6073\/2523\/files\/cover-TheMyths.png?v=1788930356","url":"https:\/\/www.buildnotgifted.com\/products\/the-myths","provider":"BuildNotGifted","version":"1.0","type":"link"}